Creatives behind Glossier and Brat explain the new rules of branding
fastcompany.com
Creatives behind Glossier and Brat explain the new rules of branding
The most powerful brands don't just deliver solutions; they inspire us to see the world differently. These brands, on the cutting edge of culture, craft immersive experiences that meet aspirational needs and introduce new ideas about the world. They get there by creating expansive narratives that leverage a wide range of tools and mediums. (ZJ)
Dev Karaca on LinkedIn: By far the coolest brand trend right now: Building fictional universes to… | 13 comments
linkedin.com
It’s a style that distills a message to its essence. No noise, no clutter.
We’ve seen the ’90s and ’00s aesthetics return in fashion and design - but is advertising following suit? And more importantly, can minimalism deliver the same impact for emerging or lesser-known brands that can’t depend on immediate recognition?
We’ve seen the ’90s and ’00s aesthetics return in fashion and design - but is advertising following suit? And more importantly, can minimalism deliver the same impact for emerging or lesser-known brands that can’t depend on immediate recognition?