The spectacle of the craft

Human-made (bespoke, labour-intensive, time-consuming) is valued more, in theory. But, as the industrial revolution taught us, in practice, that doesn’t always translate into profit. In contrast to the Apple TV ident, which says ‘for a five-second clip, why NOT make something real?’ The Coca-Cola Christmas adverts instead... See more

I remember seeing a post about how normalized AI in advertisements making the company look cheap will mean real art will start becoming the standard for brands to seem more luxurious and it's really happening