WTHelly and Holy Airball

At surface level, Shein and Depop are polar opposites, but this is more about the what and the how of their business models. Diving deeper, we see that both Shein and Depop address a similar who and why. Both Shein and Depop meet the same underlying consumer needs for trendy, cheap fashion.

It’s no longer just about reuse; it’s about status. A unique find isn’t unique if everyone’s hunting for it. And sustainability becomes meaningless when it’s just another excuse to keep buying.