WTHelly and Holy Airball

Gen Z is currently editing themselves into fan cams with the caption "Feel ugly? Make an edit of yourself to boost your confidence.” The concept is simple: Set to Rasheeda’s 2006 track “Got That Good,” make a glamorous, overly dramatic edit of yourself as if you're the main character.

If the product can’t back up the price, young consumers will seek one out (and often, for cheaper) that does.

Gen Z, in particular, is reframing dupes not as substitutes, but as protest . They're rejecting inflated pricing, inconsistent quality, and the illusion of exclusivity.