Begin with a good quote. Hide the attribution in the middle. End with a good quote.

Some teachers refer to this as the 2-3-1 tool of emphasis, where the most emphatic words or images go at the end, the next most emphatic at the beginning, and the least emphatic in the middle, but that's too much calculus for my brain. Here's my simplified version:

Flesch used sentence length and syllable count as factors in his readability studies, an arithmetic once derided by E. B. White in his essay “Calculating Machine.” “Writing is an act of faith,” wrote White, “not a trick of grammar.”

Everyone fears the long sentence. Editors fear it. Readers fear it.

Most of all, writers fear it. Even I fear it. Look. Another short one.

Shorter. Fragments. Frags. Just letters. F... f... f... f. Can I write a sentence without words? Just punctuation? #:!?

Write what you fear. Until the writer tries to master the long sentence, she is no writer at