Writing to Persuade: How to Bring People Over to Your Side

Scott Berinato Good Charts

Persuasion: Convincing Others When Facts Don't Seem to Matter

Lee Hartley Carter • 3 highlights

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Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

B. J. Fogg

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How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion

David McRaney

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