Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.

An exploration of the annual Maine Lobster Festival, its history, cultural significance, and the strange paradox of lobster being considered a high-class delicacy despite its lowly origins.

Strategies for brands to break free from industry norms and become audacious, engaging with culture in unique ways to stand out and connect with consumers authentically.