Writing | A Marketing Mantra for Founders
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Writing | A Marketing Mantra for Founders
the messaging rings true, then the marketing is better. You don’t have to rely on bells and whistles, stunts, and dancing polar bears—you simply explain in the best way possible what you’re making and why you’re making it.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
1. Memorize your one-liner and repeat it over and over.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more