Writing | A Marketing Mantra for Founders
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Writing | A Marketing Mantra for Founders
Second, be single–minded. At Oatly, when we got around to talking about ourselves (which happened often but not always), we kept the message stupidly simple. Because if you want people to remember your brand, you can only tell them one thing.
Kevin Lynch • I was axed as Oatly's creative director - here are 5 arguably useful lessons
To consolidate my thoughts clearly, we’re going to identify 6 points that directly support why building a globally recognized brand is the best path to accruing value for the NFT holder.
1. Marketing:
NFTs are finite resources and with more demand and interest, your NFT will naturally... See more
“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Repeat, Don't Diversify
- Share one core message consistently instead of diluting your efforts with numerous messages.
- Repetition builds familiarity and increases the likelihood of being remembered, similar to Coca-Cola's strategy.
Nudge • Louis Grenier’s Extremely Uncensored Take on Marketing
Rahul Vohra of Superhuman gave me a masterclass in personal branding the other day. I was supposed to interview him about Product Market Fit, and he came in more prepared than I was.
He had super specific content and knew exactly what stories to tell when.
The key? He was sharing content he... See more
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