Writing | A Marketing Mantra for Founders

requires bold, clear, and specific messaging. Focus on finished story benefits.

founders often want to create a new category in their users’ minds where they are the sole inhabitant. Dana Publicover, a marketer and friend of mine, has been known to tell founders, “You’re not famous enough to invent a new category.” While it sounds a bit direct (she’s American, after all), the sentiment is quite accurate. If you’re already a we