Writing | A Marketing Mantra for Founders

Surprising fact: To create something truly great you have to repeat a small number of powerful words over and over again

- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more

As a creator, your job is to find ONE idea that resonates, and then say it a thousand times.