Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

What do you know a lot about that matters to your audience?

THOUGHT LEADERS ARE, AT THEIR CORE, MEANING MAKERS” —MATT CHURCH

Figure 4—Characteristics of effective, short-form writing in the thought-leadership style

To become a thought leader in your niche, you will need skill in turning your own observations and hunches into meaningful, principled and actionable insights.

How was I able to convince the experts that their hard work of writing had resulted in a dull article, but that they could make it very interesting by getting the story angle right?

The second component of your thought-leadership niche is your passion and/or purpose. This is what’s really driving you. These are your thoughts about what you want to change for the greater good on this planet. If you reach your goals in spreading your ideas, in what way will the world be different and better? Your answer to this question links ba

Thought leaders are people on the forefront of the ideas in their niche. They are the ones who are identifying trends and naming the things that are happening in a field that remain as-yet unnamed.

He said he begins with evidence from social science and then looks for ways to illustrate it.

Thought-leadership writing is writing that explores solutions to a problem that plagues your audience. It

it’s also solutions writing because you come at the reader with concrete ideas about how to approach a particular problem in a better way.