Download your own copy of the Reader Profile from the Must-Read website (writeamustread.com/tools).

Reader Profile, which is designed to help you get clarity about your reader, beyond demographics.

Stop for a moment and take that in. You are not writing for people who have identical lives. You are writing for people who share the same goal—to achieve something, to fix something, to learn something. In most cases, what binds them together is that goal and the obstacles—real or imagined—that stand in their way. Their hearts and minds, not their

Some aspects of creating an avatar are helpful—the psychographics. That’s what we focus on in workshop. Here’s why: your Ideal Readers may come from different backgrounds and circumstances (demographics), but their problems, desires, and challenges in pursuit of their desire (psychographics) are the common denominator.

If you write a remarkable book that connects with your Ideal Readers, “everyone” will find you eventually.

when you write for “everyone,” you appeal to no one.

Think about your Ideal Reader in the context of years, not months. Who do you want to think about for the next six months to a year while you write and edit this book? Who do you want to serve long after the book comes out?

author. The connection between you and your reader is only possible when you have clarity about who they are, what they want, and what they think stands in their way.

Imagine if you opened a book and actually saw yourself on the very first page? You would feel an instant connection to the