Wrapped will never love you back

And I do think there is this way in which I would love the thing where I can kind of pay for the algorithm I want. And it does feel like we’ve backed into an internet now that is corroding. And I wonder how long that is actually sustainable for. It’s hard and it’s frustrating. And you’re a little bit locked in because you’ve built a million playlis... See more

Here is something for the incubator to think about: if we take this notion of hyper-personalisation to its extreme, the endpoint is a world where every DSP user receives a slightly different version of every song release. Is this a dream, or another episode of Black Mirror ?