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Would you subscribe to these shoes?
The trend experts call this dynamic “transumerism” and attribute its emergence to living in a consumer world with so many choices. The consumer culture of the last century has left us with a deep desire for choice. Product service systems can cater to the desire for “just one more” but without the creation of waste. The “what do we feel like today”
... See moreRachel Botsman • What's Mine Is Yours: The Rise of Collaborative Consumption
In more recent times, we’ve migrated from this homogenous SaaS world to a more complex world of hybrid businesses, which generate different types of revenue in their quest to build enduring value. This, of course, has played out in many industries beyond software. Costco, for example, was one of the OGs here with its membership subscription fee + i... See more
Allen Miller • Hybrid B2B Revenue Models…and How to Value Them
In 2022, the Swiss shoe company On Running plans to launch the first fully recyclable sneaker, made from castor beans. You cannot buy the shoe—you can only subscribe to it. When you wear it out, you send the sneaker back to the company for recycling, and they send you a new pair.21 You may never own or throw out a pair of shoes again.