• The average attention span in 2022 was found to be 8 seconds, a decline from 12 seconds in 2000, supporting the rise of quick, consumable content. (Demand Sage)


• 90% of consumers rely on social media to keep up with trends and cultural moments, indicating a desire to stay informed in real-time. (Sprout Social)


• 91% of ecommerce shoppers choosing where

YouTube gains an hour of video each second. Estimates put the World Wide Web at over 8.32 billion web pages.