Worldwide Daily Social Media Usage (New 2025 Data)

"It has gone largely unnoticed that time spent on social media peaked in 2022 and has since gone into steady decline."
By @jburnmurdoch https://t.co/ZHDSr9Eqc6
As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the
country with the most time spent on social media per day
is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily... See more
country with the most time spent on social media per day
is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily... See more
Article
More than 1 in 4 Americans consume 5+ hours of media per day Approximately 3 in 20 Americans spend more than 7 hours a day consuming media.