the audience members remember what they see in their minds while you speak.

Example: I say no to the boss, live my dream, and speak 160 times in that first year.

1. Who is in this story (main characters)? Example: Steve (the vice president), my wife, and me. 2. What happens to them (conflict)? Example: I am forced choose between a higher salary and my dream. 3. What is their turning point (climax)? Example: My wife says, “Your dream is not for sale.” 4. What is the result (conclusion)?

Storytelling Tool #1: Carryout Message

“Don’t restate your story. Relive it and invite your audience into your re-living room.”

them and their dreams is some kind of bad obstacle. That’s not it. the number-one thing that actually gets between them and their dreams is something good—and they settle for it.

Your dream is not for sale! Let’s look at what happens in most people’s lives. Most people think the number-one thing that gets between

The real reason most speakers use slides is not to help their audience, it is to help themselves.

from one scene to another, so that your audience can adjust with you. Pause, pause, pause, pause, and pause.