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Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Now, this may be one of those moments when you’re thinking, “But we don’t have a Jeff.” The good news is that you don’t need a Jeff to make this type of decision. You only need to ruthlessly stick to the simple-to-understand (but sometimes hard-to-follow) principles and process that insist on customer obsession, encourage thinking long term, value
... See moreColin Bryar • Working Backwards: Insights, Stories, and Secrets from Inside Amazon
You’ll notice a pattern of trial and error with metrics in the points above, and this is an essential part of the process. The key is to persistently test and debate as you go. For example, Jeff was concerned that the Fast Track In Stock metric was too narrow. Jeff Wilke argued that the metric would yield broad systematic improvements across the re
... See moreColin Bryar • Working Backwards: Insights, Stories, and Secrets from Inside Amazon


The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company
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The simple framework Jeff Bezos used to make faster decisions at Amazon:
“Some decisions are consequential and irreversible or nearly irreversible – one-way doors – and these decisions must be made methodically, carefully, slowly, with great deliberation and consultation. If you walk through and don’t like what you see on the other side, you can’t
... See morebounces+8746246-c793-b9dhn8bjjkfb1p0b=kill-the-newsletter.com@ckespa.farnamstreetblog.com (bounces+8... • Brain Food: Double the Pleasure
Over our long march to building Amazon’s digital business, we proved a powerful lesson: it takes exceptionally patient and unwavering leadership to persevere through the prolonged process of building a new business and navigating through transformative times in an established industry with entrenched interests.
Colin Bryar • Working Backwards: Insights, Stories, and Secrets from Inside Amazon
