Amazon’s ‘working backwards process’ is a pretty fascinating example of an alternative to Lean Startup that works . It's simple to describe, but difficult to do. Amazon’s method for  betting on new products is to start from the customer experience and working backwards from that by writing a press release that literally announces the product as if... See more

First, customer-focused ideas come from all areas within Amazon. Many companies have the “business people” tell the “technical people” what to build. There’s little discussion back and forth, and the teams stay in their own lanes. Amazon is not like this at all. It’s everyone’s job to obsess over customers and think of inventive ways to delight

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