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Working Backwards: Insights, Stories, and Secrets from Inside Amazon
6. There are no extra points for growing headcount, budget size, or fixed expense.
7. Jeff said many times that if we wanted Amazon to be a place where builders can build, we needed to eliminate communication, not encourage it.
Many companies that decide to enter a business area in which they have little internal expertise or capability choose to outsource, as happened in the early days of e-commerce when brick-and-mortar retailers created their first online retail sites. They brought in third-party developers, consultants, and sometimes both. This approach enabled them t
... See moreColin Bryar • Working Backwards: Insights, Stories, and Secrets from Inside Amazon
The larger and more ambitious it got, the more complicated it became structurally and the harder it was to keep everyone coordinated and moving quickly. Bezos wanted to execute several strategies simultaneously, but the company’s various interdependent divisions were wasting too much time coordinating with one other.
Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon


Properly evaluating your business and striving to improve each week requires a willingness to openly discuss failures, learn from them, and always look for inventions that will delight customers even more.