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Working Backwards: Insights, Stories, and Secrets from Inside Amazon


“Working backward” from customer needs can be contrasted
Jeff Bezos • Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson
You’ll notice a pattern of trial and error with metrics in the points above, and this is an essential part of the process. The key is to persistently test and debate as you go. For example, Jeff was concerned that the Fast Track In Stock metric was too narrow. Jeff Wilke argued that the metric would yield broad systematic improvements across the re
... See moreColin Bryar • Working Backwards: Insights, Stories, and Secrets from Inside Amazon

First, customer-focused ideas come from all areas within Amazon. Many companies have the “business people” tell the “technical people” what to build. There’s little discussion back and forth, and the teams stay in their own lanes. Amazon is not like this at all. It’s everyone’s job to obsess over customers and think of inventive ways to delight the
... See moreColin Bryar • Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Start with customers and work backward. Listen to customers, but don’t just listen to customers—also invent on their behalf.
Jeff Bezos • Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson
