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Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson
amazon.com
a bias for separable teams run by leaders with a singular focus that optimizes for speed of delivery and innovation; the use of written narratives instead of slide decks to ensure that deep understanding of complex issues drives well-informed decisions; a relentless focus on input metrics to ensure that teams work on activities that propel the busi
... See moreColin Bryar • Working Backwards: Insights, Stories, and Secrets from Inside Amazon
First, customer-focused ideas come from all areas within Amazon. Many companies have the “business people” tell the “technical people” what to build. There’s little discussion back and forth, and the teams stay in their own lanes. Amazon is not like this at all. It’s everyone’s job to obsess over customers and think of inventive ways to delight the
... See moreColin Bryar • Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Amazon’s ‘working backwards process’ is a pretty fascinating example of an alternative to Lean Startup that works . It's simple to describe, but difficult to do. Amazon’s method for betting on new products is to start from the customer experience and working backwards from that by writing a press release that literally announces the product a... See more