
Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Amazon.com has a product development process they call Working Backwards. Rather than starting from an idea or a technology, you start by writing the press release for the product.
The target audience is the customer.
The press release is circulated internally.
If the press release isn't compelling, you don't have a strong product hypothesis. Iterate!... See more
The target audience is the customer.
The press release is circulated internally.
If the press release isn't compelling, you don't have a strong product hypothesis. Iterate!... See more




I can’t believe Amazon allowed this book to be published.
It’s so, so good.
https://t.co/cBTUCcooYI https://t.co/55B5c6w71I
The Amazon Management System: The Ultimate Digital Business Engine That Creates Extraordinary Value for Both Customers and Shareholders
amazon.com