Working Backwards: Insights, Stories, and Secrets from Inside Amazon
“Working backward” from customer needs can be contrasted
Jeff Bezos • Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson
Amazon.com has a product development process they call Working Backwards. Rather than starting from an idea or a technology, you start by writing the press release for the product.
The target audience is the customer.
The press release is circulated internally.
If the press release isn't compelling, you don't have a strong product hypothesis. Iterate!... See more
The target audience is the customer.
The press release is circulated internally.
If the press release isn't compelling, you don't have a strong product hypothesis. Iterate!... See more