• Capture the ideas and insights that spark your interest. A sticky note, a voice memo, or an app like Notion—whatever works.


• Organize them so you can find them later. Categories, tags, or even a simple “Projects” list will do.


• Distill your notes into their essential meaning. Ask: What’s the big takeaway here?


• Express your ideas by using them in

1. Capture - Keep what resonates


2. Organize - Save for actionability


3. Distill - Find the essence


4. Express - Show your work

The challenge is to structure one’s workflow in a way that insight and new ideas can become the driving forces that push us forward. We do not want to make ourselves dependent on a plan that is threatened by the unexpected, like a new idea, discovery – or insight.