“Yes, I’m ambitious,” a friend told me recently, “but climbing the corporate ladder does not interest me like it used to. A title, a bump in pay—it’s not satisfying. What I need to feel successful and fulfilled is completely different.  Am I doing something that brings satisfaction? Do I feel like I’m learning? Do I feel like I’m contributing

He knew that one thing that meant a lot to him was being his own boss. But he didn’t want to start a whole new business from scratch, since he wasn’t very interested in marketing and promotion.