🎄 Wish IPO Analysis - Reinventing Ecommerce for the Invisible Half

Where others failed with asynchronous purchases of “nice to have” high-end products, Pinduoduo created a synchronous mobile shopping experience equivalent to going to the mall with friends.

How is a food-delivery platform like DoorDash building an alternative value proposition by partnering with old-school retailers?

As we graduate beyond the intent-driven model of e-commerce—marked by table-like grids of products, filters, and search bars, there are opportunities to create new experiences that promote the sense of serendipity and fun of shopping in the real world. Indeed, as Ada points out below, Pinduoduo considers itself part e-commerce platform, part entert... See more

Pinduoduo’s interactive e-commerce / social commerce model is designed to more closely mimic how people interact, exchange feedback, and share recommendations when they shop in real life.