🎄 Wish IPO Analysis - Reinventing Ecommerce for the Invisible Half

Pinduoduo found room in e-commerce, not as a competitor to search-based websites like JD, but as a new e-commerce platform focused on interactive and social shopping experiences online. Social shopping may seem like a new concept, but the reality is that in the physical world, shopping is meant to be “interactive and fun” and purchases are regularl... See more

In just five years, Pinduoduo has attracted 585MM users and reached ~$140B in annual GMV. Much of the e-commerce platform's success has come from its "social buying" features, which encourage consumers to team up, order in bulk, and receive discounts. This premise could work well in the US. We're continuing to see a shift from thinking about supply... See more

Doordash dropped its S-1 this week. I read through the filing this weekend and found it to be one of the most transparent, well argued prospectuses for a consumer business in recent memory.

However, the one model that I am the most excited about is browsing e-commerce. Current leaders, Amazon, Alibaba or JD, are mostly search based — users know what they want, they search for it on the app, and find the product within the first scroll. Browsing e-commerce is a model where users come with the intent of having fun, much like going to a ... See more