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Winning Strategies for Service Marketplaces
After a few decades in which giant aggregators have become the dominant marketplaces while original media companies often seem relatively small, this framework is a reminder that the most successful marketplaces are always media marketplaces.
David Phelps • The promised land of the singing frog
I've spent the last few months thinking about monetization of B2B marketplaces. Here are a few quick thoughts based on @rigup's trajectory, amongst others 👇
Getting the balance right seems to be more important than building shares. Platform markets do not tip quickly because as a practical matter, it takes time to get things right. And the first entrant often does not win in the end: many other firms may come in and successfully tweak the pricing structure, product design, or business model.
David S. Evans • Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
If companies can provide incentives for early adopters to participate before critical mass is achieved, they’re more likely to pose a credible threat to incumbents. As Charlie Munger said, “Show me the incentives and I’ll show you the outcomes.” A lot of business models that failed in Web 2.0 will become viable in Web3. The next generation of platf... See more