William Grant & Sons identity - Fonts In Use
Ever since Burberry swapped back to the serif in 2023, the word heritage has been flying about regularly in graphic design.
Ellis Tree • Five graphic trends to keep in your sights in 2025

What makes a great font? For me, it's when the font does a lot of the heavy lifting for you: it's got personality built in, you don't have to kern the crap out of it, and it's versatile enough to work in title case, lower case, and all caps. That's what Lone Pine, our reverse contrast font is meant to be. Here's a fun faux identity system for a... See more
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