Will the Millennial Aesthetic Ever End?
In the 2010s many of our public spaces started to be molded, physically and literally, by the market advantage of luring patrons looking for highly Instagrammable shots. Businesses that once paid large sums of money to have photographs taken for advertisements that cost even more to run now had access to an army of free labor, taking pictures for f... See more
Freddie deBoer • Review: Kyle Chayka's Filterworld
A decade or so ago, brands shifted from increasing value of their products through utility, competitive comparison, and creative advertising to endowing products they made with aesthetic, sustainability credentials, a story of artisanship and provenance, and/or a community in order to give their products identity and singularity. (Virgil Abloh made
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
As with the Generic Coffee Shops, the thought of ubiquitous Instagram shots of Iceland vacations in the 2010s likely generates a nod of recognition--perhaps even a wry chuckle--in members of the social class to which Chayka and I and (I presume) most Read Max readers belong. But “going to Iceland and taking Instagram photos” is, like “working on yo... See more
Max Read • Are "Algorithms" Making Us Boring?
the millennial…
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Kyle Chayka • Filterworld
Natascha Folens, one such consultant, told me in 2016 that owners should embrace “the industrial look and the mid-century.” “As long as it doesn’t look cluttered and old,” she added.