Will The Fitness Industry Ever Be The Same?

Tonal CEO Aly Orady says that similar to smartphones, which were first thought of as luxury items, the math may make more sense once the price of a machine is spread out over a couple years. “The formula for this to work at home is the financing program,” he says.

This level of interpersonal connection is why Hydrow CEO Bruce Smith doesn’t think connected fitness machines will have a negative social impact, and that the sense of community that typically form at brick and mortar gyms will be more distributed. “Connected fitness is about bringing your body and your screen life together,” he says. “The more we ... See more