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Will Reels, Instagram’s TikTok, work?
Now, the question is whether Instagram should replace their default view with a “full screen video experience” that would basically complete their transition into a wholesale TikTok clone.
Nathan Baschez • Instagram’s Existential Bet
Tiktok, Emergent Creativity, The Limits of Social Graphs, and whatever else Eugene talked about (E1)
youtube.comThe biggest obstacle Facebook has to overcome to make Reels successful is that the type of content that makes TikTok amazing is the stuff people don’t want to post in an environment connected to their real-life friends.
Nathan Baschez • Not Found
The widespread TikTok-ification of all social apps is quite striking (and sad!) Literally, all apps (Facebook, Instagram, YouTube, Twitter, etc) have become one click away to an infinite stream of viral videos, playing non-stop.
The ratio of mindless consumption to building something meaningful on computing devices now likely exceeds 10:1, and ma... See more
I’ll give you an example. Just look at Reels, Instagram’s version of TikTok. It seems to be growing much slower than Stories did, and my theory is it’s because the network structure of Instagram is, to some degree, incompatible with the network structure of TikTok.