Saved by sari
Will Reels, Instagram’s TikTok, work?
It isn't just Instagram that’s changed, we have too.
A successful social product has a symbiotic relationship with its user base. It taps into users' latent desires and allows them to better connect with each other. However, how we connect and consume content evolves over time. Mosseri acknowledged these shifts in his video. "I do believe that more... See more
A successful social product has a symbiotic relationship with its user base. It taps into users' latent desires and allows them to better connect with each other. However, how we connect and consume content evolves over time. Mosseri acknowledged these shifts in his video. "I do believe that more... See more
Taylor Lorenz • You don't want the old Instagram
Innovating within an existing platform is always a challenge, because as media theorist Marshall McLuhan argued decades ago, ‘the medium is the message’. TikTok and Twitter/X have short-form content built into the design of the platform, which prevents depth. As I explore in The Bigger Picture, this also leads to what philosopher C. Thi Nguyen call... See more
Alexander Beiner • Myth and Metrics: How Social Media Robs Us of Ritual, and How to Revive It
In the rush to copy TikTok, many Western social networks have misread how easy it is to apply lessons of a very particular short video experience to social feeds built around other formats. If you’re Instagram Reels and your format and interface are a near carbon copy, then sure, applying the lessons of my three TikTok essays is straightforward. Bu... See more
How to Blow Up a Timeline
Why is Instagram pushing Reels so hard? The secular shift to video is scary on its own, but that’s actually easy compared to the other big trend Zuckerberg sees coming: algorithms showing you content from people you don’t follow. Facebook is massively behind TikTok and YouTube on this one.