Why High NRR Unlocks Paid Growth:

✅ More expansion revenue → Higher customer lifetime value (LTV).

✅ Higher LTV → More budget flexibility for paid acquisition.

✅ Lower churn → Less dependency on constantly acquiring new customers.

Zoom didn’t just acquire users with a great product—it had a superior monetization strategy that converted free users into paying customers at scale.

Unlike competitors like Join.me and Webex, which struggled to create a compelling reason to upgrade to their premium versions, Zoom’s freemium model created a clear, unavoidable upgrade path . By offer... See more