Wikipédia, a enciclopédia livre
Se você não for direto ao ponto, será ignorado pelos seus leitores – assim como você tende a ignorar mensagens longas e intricadas quando as recebe.
Harvard Business Review • A arte de escrever bem no trabalho (Um guia acima da média - HBR) (Portuguese Edition)
função principal da linguagem não é expressar ou descrever, mas influenciar – algo que faz ao canalizar os receptores para setores da realidade pré-carregados de um conjunto de associações mentais favoráveis ao ponto de vista do comunicador.
Robert B. Cialdini • Pré-suasão: A influência começa antes mesmo da primeira palavra (Portuguese Edition)
The truth is, the circulation of snackable, ‘life-altering’ content is way more than a quirky trend. It’s an embodiment of a much larger, manifesto-fication of personal beliefs in the digital era, where advice becomes typed and simplified for mass consumption. Of course, simplified forms of advice are not, in themselves, new. All the way back since... See more
"These 3 Things Will Change Your Life"
The PARA Method: The Simple System for Organizing Your Digital Life in Seconds
Tiago Fortefortelabs.com
Print, its culture and economy, gave birth to the concept of content: that writing, ideas, and creativity are commodities to fill a product, a publication, which can be sold. Print led us to the notion of creativity as asset, to the law of copyright and the doctrine of intellectual property, building a fence around the commons that was conversation
... See moreJeff Jarvis • The Gutenberg Parenthesis: The Age of Print and Its Lessons for the Age of the Internet
When I enter a new site, after a quick look around the Home page I should be able to say with confidence: Here’s where to start if I want to search. Here’s where to start if I want to browse. Here’s where to start if I want to sample their best stuff.