Why You're Not Doing Creative Work

DEFEND YOUR CREATIVE TIME Book time on your calendar for uninterrupted, focused work—and respect those blocks of time as you would any client meeting. FOCUS WHEN YOU’RE FRESH Tackle the projects that require “hard focus” early in your day. Self-control—and our ability to resist distractions—declines as the day goes on. KILL THE BACKGROUND NOISE Tur

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There are lots of ways to slice 60 minutes. 1 × 60 = 60 2 × 30 = 60 4 × 15 = 60 25 + 10 + 5 + 15 + 5 = 60 All of the above equal 60, but they’re different kinds of hours entirely. The number might be the same, but the quality isn’t. The quality hour we’re after is 1 × 60. A fractured hour isn’t really an hour—it’s a mess of minutes. It’s really har

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