Why your product idea sounds too complicated

Steve Jobs himself couldn’t have disagreed more. He wrote: “If you read Apple’s first brochure, the headline was ‘Simplicity is the Ultimate Sophistication.’ What we meant by that was that when you first attack a problem it seems really simple because you don’t understand it. Then when you start to really understand it, you come up with these very

The problem here is mistaking “simple” for “easy.” Often we try to be simpler and end up more complicated. We add more tools, more software, more devices to the mix to make things easier, without testing or questioning how easy they’ll be to use on a daily basis.

Customers need to be able to easily understand what your product is, why it’s special and why it matters to them.

relative simplicity—how little you can show and still convey your idea clearly.

most entrepreneurs and product development people dramatically overestimate how many features are needed in an MVP. When in doubt, simplify.

Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity.