Why your product idea sounds too complicated

Here's what I've come to see as the guiding light of my life: simple ideas, explained very clearly. You only really need, like, one or two compelling ideas that you deeply understand. And then you have to be able to make other people understand them, which is the hard part. You have to distill, and in a way distillation is harder than creation. Sim... See more

When you try and pitch people on a new category, typically you are met with a blank stare. People won’t listen to your whole spiel about what it is that you do. Much better to anchor on an existing category that they already understand, that way they can infer all sorts of features they assume you probably have without you having to explain anythin... See more

When you try and pitch people on a new category, typically you are met with a blank stare. People won’t listen to your whole spiel about what it is that you do. Much better to anchor on an existing category that they already understand, that way they can infer all sorts of features they assume you probably have without you having to explain anythin... See more

The title of the approach. A one-sentence summary of why it’s a good idea. Try to reference the problem you’re solving for customers and your differentiation—those two together should make a knockout sales pitch. A quick doodle showing how it might look. Take note: I said a doodle, and I meant a doodle. Not a beautiful rendering or a final spec, ju

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