Why your back of pack copy deserves better
Descriptive. This helps to describe the product service or promise, such as Innocent’s ‘Nothing but nothing but fruit’.
Catharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
As goods circulated independently in the world, no longer attached to producers or shopkeepers, packaging helped stockists and patrons evaluate the offerings. Labels promised standard quality and purity and predictability; they ascribed character to otherwise nondescript contents; they were a “tool for simplifying and speeding decisions”; they temp... See more