
Why We Need The New Rosetta Stone for Gen Z

Curiously enough, the vast majority of the sampled videos employ common ironic keying: these videos are more similar to each other than to Crocker’s original.
Limor Shifman • Memes in Digital Culture (MIT Press Essential Knowledge)
This is Gen Z in a nutshell: concerned with authenticity, confronting free speech issues, pushing the norms of gender, and struggling with mental health. With the generation dominating the young adult group in the 2020s, Gen Z is demanding our attention.