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Why We Crave Software With Style Over "Branding"
Modern software’s humdrum lack of identity has resulted in users craving more interesting, opinionated tools, tools that feel like us — or a better, more interesting, wackier version of us.
Molly Mielke • Why We Crave Software With Style Over “Branding”
Code is cheap. Money now chases utility wrapped in taste, function sculpted with beautiful form, and technology framed in artistry
As competition intensifies, founders rush to get their products out into the market. Product teams literally work in sprints. Craftsmanship was replaced with growth hacks. It's not just the software itself that lacks personality; has every tech company hired the same illustrator? Our once so lively dreams have become positively lifeless.
- ReadMe b