It’s not just the software itself that lacks personality; has every tech company hired the same illustrator?

Everyone’s software is good enough. Software used to be the weapon, now it’s just a tool.

In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste. [2]

Taste is

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Evaluating software by its style — and how it makes us feel — signifies a shift to recognizing tech as a part of our society and identity, as opposed to an inanimate tool without an opinion. Software has become so integrated into our lives that it is no longer simply a utility. Within this new state of the world, style communicates the software’s v... See more