And yet, in so much modern software today, you’re placed in a drab gray cubicle — anonymized and aggregated until you’re just a daily active user. For minimalism. For simplicity. For scale! But if our hope is to create software with feeling, it means inviting people in to craft it for themselves — to mold it to the contours of their unique lives

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You see — if software is to have soul, it must feel more like the world around it. Which is the biggest clue of all that feeling is what’s missing from today’s software. Because the value of the tools, objects, and artworks that we as humans have surrounded ourselves with for thousands of years goes so far beyond their functionality. In many ways,

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Modern software’s humdrum lack of identity has resulted in users craving more interesting, opinionated tools, tools that feel like us — or a better, more interesting, wackier version of us.

As technology advances, software will increasingly be chosen not just for how well it addresses its use case, but how it conveys its personality, similar to how... See more