Why We Crave Software With Style Over "Branding"

And yet, in so much modern software today, you’re placed in a drab gray cubicle — anonymized and aggregated until you’re just a daily active user. For minimalism. For simplicity. For scale! But if our hope is to create software with feeling, it means inviting people in to craft it for themselves — to mold it to the contours of their unique lives an

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This isn’t to say the digital won’t remain, or even that it won’t remain the primary medium. Rather, I think there are going to be more efforts to make the digital experience more human, to shift our relationships with it. Some say AI threatens this, I say it only reinforces it: nobody, really, likes AI, and our general distaste for it is going to ... See more