Why users ignore your best features.
These problems illustrate a common product development quandary. People who love tech gadgets want new products that do cool new things. This creates the customer demand that gives product developers like me incentive to add new features. Yet none of us wants these products and features to be confusing, to lead us astray, to drive us down a softwar
... See moreKen Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
LogMeIn had a similar story but with a more pronounced turning point. We didn’t suddenly hit PMF out of nowhere. The breakthrough came when we revamped our onboarding process, which dramatically improved our conversion rates. We realized that just getting people to sign up wasn’t enough—we needed them to actually use the product and see its value. ... See more
Sean Ellis • Stop Waiting for the PMF Rocketship to Launch
At times, not showing features can hold just as much value as showing them. By suppressing features people don’t need, we help highlight the ones they do. We just need to make sure that whenever we do decide to hide less-used features, there are easy-to-understand trigger indicators, and we don’t inadvertently make the interface harder to use.
Irene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
3. Focusing on Benefits, Not Features
Source:https://pair.withgoogle.com/guidebook/patterns
Users care about how your product can make their lives better, not the technical wizardry behind it. When introducing your AI-powered service, highlight the advantages it brings to their everyday experiences.
Aim For:
Showcase how the tool adapts to their need... See more
Source:https://pair.withgoogle.com/guidebook/patterns
Users care about how your product can make their lives better, not the technical wizardry behind it. When introducing your AI-powered service, highlight the advantages it brings to their everyday experiences.
Aim For:
Showcase how the tool adapts to their need... See more
⚡️ Nurkhon Akhmedov ⚡️ • Google’s AI design principles in 2024: user-centric AI experiences
In practice, the demand is usually not the problem. People do sign up for our trial. The problem is that they try out our product and they don't get excited about it
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
The problem with this approach is that features can be finished and delivered and “work perfectly” but stlll not deliver any value. Think