Why users ignore your best features.
Why did new users sign up for your product? What triggered them to sign up? Where are users getting stuck and dropping off in the user onboarding journey? Why?
Ramli John • Product-Led Onboarding
Key finding — more than 50% of features fail to impact customers in their first iteration, making quick feedback crucial
📈 Six essential leading indicators to track:
Awareness: Do users know the feature exists?
Adoption: Are they trying it?
Engagement: Are they using it as intended?
Satisfaction: Are they happy with it?
Direct feedback: What improvement