Why users ignore your best features.
Here's the counterintuitive truth: users tend to embrace features they discover on their own.
When Airtable forced a "New Automation" pop-up, adoption crawled to 9%. When repositioned as a subtle "+" menu for natural discovery, adoption jumped to 41%.
Why? Self-discovered features trigger dopamine releases that create ownership. I experienced this wh... See more
When Airtable forced a "New Automation" pop-up, adoption crawled to 9%. When repositioned as a subtle "+" menu for natural discovery, adoption jumped to 41%.
Why? Self-discovered features trigger dopamine releases that create ownership. I experienced this wh... See more