Reflecting my understanding of positioning and psychology : I will provide the right context, define the tone and personality for the brand, ask the AI to generate multiple variations, and keep pushing and pressure-testing and giving feedback to the models until the right words hit.

Same tool. Wildly different results. But the tool itself didn't mak

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When it comes to AI, I believe that prioritizing adaptability over resistance will serve us better in the long run. We didn’t abandon writing after the printing press, and we won’t stop thinking because of AI. Our skills will settle around overseeing and evaluating, instead of raw creation. This shift will be uncomfortable—we’ll likely lose some de

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