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Why the Survival of the Airlines Depends on Frequent Flyer Programs
One of the reasons so many people have converted into paying subscribers for, say, The New York Times, is that they wanted to read NYT content but couldn’t without turning over their credit card information. Because Scroll doesn’t create or even host content, organic exposure will be limited. Of course, its publishing partners could leverage their ... See more
Simon Owens • Do news consumers want to pay for an ad-free experience?
True loyalty is emotional and irrational, and often at odds with our survival instinct. To achieve it, brands are better off with membership programs than the point schemes.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Airlines are managed as information systems and operated as networks. They embody, and can help us understand, some of the vexing paradoxes of modern economic life—why the value pricing revolution has given consumers unparalleled economic power, for instance, while at the same time causing the living standards of so many to decline. The airlines al
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