I've coined a new theory of the Internet in 2025.

It’s the basis for my new company.

I call it the "Boutique Impact" Theory.

Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more

We are inventing better ways to find a network, in cohort-based education products and professional communities. I think we’re still early in the rise of companies offering many other services in the university “package”, but it’s a matter of time.

LinkedIn may have been a big reason for this: when GLG was getting started, coming up with a list of people who'd worked in, say, oil refining, or aircraft maintenance, or in billboard ad sales was not easy, and being able to offer people from any of those industries on demand was a competitive moat. Now, $80/month for LinkedIn Premium is enough to... See more