Why the Met Gala still matters

For Coach, the biggest brand in the Tapestry portfolio, the show—a display of oversized leather blazers and pointy-toe jelly flats embossed all over with Cs, with J.Lo in the front row—is a customer acquisition cost.

Could they do it another way? Perhaps. But it’s part of the formula devised by creative director Stuart Vevers , who moved to the U.S... See more

The Kardashians took Oprah’s playbook and applied it to the Internet.