Value of the Advertising Process

• The most valuable aspect of advertising might be the strategic thinking required to produce the advertisement itself, not the final product.


• This process forces businesses to address fundamental questions about their purpose, differentiation, and value proposition.


• Rushing to a cheap, adequate result via AI shortcuts

... See more

There are three reasons why success-based advertising wins the day on the internet: -Customers want it: Advertisers can quickly see if their programs work and easily predict margins using COGS + “bounty fee” model-Solves excess inventory problems: The best way to reduce inventory is through direct-selling, success-based advertising (think 1-800 ads... See more