Saved by sari
Why The Answer Is So Often Ads
It is the business model of the internet, driven by ad revenue, that pushes companies to design their digital tools for compulsive engagement. This is, I think, true enough. The business model has certainly exacerbated the problem. But I’m far less sanguine than Hari appears to be about whether changing the business model will adequately address th... See more
theconvivialsociety.substack.com • Attending to the World
I think that finding out how consumers act and react and what they do and feel when they see things is useful. I think that trying to predict the future proves valueless—again and again and again.
Debbie Millman • Brand Thinking and Other Noble Pursuits
One of the surprising and counter-cultural truths about modern-day marketing, which I suspect drives many efficiency-minded people practically insane, is that physical direct mail continues to work really, really well.It makes no sense purely from an efficiency standpoint because it's a very expensive way of reaching a single person. But from an ef... See more