Why The Answer Is So Often Ads

today,

there is more diversity in products people could want, creating a more challenging problem matching supply to demand (and creating more rewards for matching them

When there's a new product that simultaneously captures lots of attention and ingests lots of data, it's solved the two key problems ad platforms need to solve: how to get attention, and how to direct it to the right commercial message. There are, of course, plenty of other monetizable features of large language models; they're great for searching