Why The Answer Is So Often Ads

As Jeff Hammerbacher put it: "The best minds of my generation are thinking about how to make people click ads. That sucks."

Of the ten largest companies in the world by market capitalization, two, Alphabet and Meta, are primarily in the business of selling ads. Two others, Microsoft and Amazon, have significant ad businesses that are meaningful contributors to long-term growth assumptions. And now Apple, the largest company in the world by market cap, is also exper

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When there's a new product that simultaneously captures lots of attention and ingests lots of data, it's solved the two key problems ad platforms need to solve: how to get attention, and how to direct it to the right commercial message. There are, of course, plenty of other monetizable features of large language models; they're great for searching

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