Saved by Michael Abata and
Why some marketers are shifting their focus from inboxes to mailboxes
Because the early edges that some early digital marketers were able to exploit have been competed away, “old school” method are making a come back (direct mail)
Execs • Sunil Rajaraman (VP of B2B Marketing at GoodRx)
Good marketing can be effective, but consumers are overstimulated and the content skip button is pressed tens of millions of times a day. The challenge isn’t reaching people, it’s capturing attention. Marketers must create content that resonates and engages their target audiences – cutting through digital noise to secure that vital share of attenti... See more
University of Warwick - Monocle
If there is a single thing that I, as a designer, find hopeful about the current state of digital design it is the dismantling of the brute harnessing of distraction. While digital advertising isn’t going anywhere, the way we attach ads to content is becoming more visually elegant, and less aggressively distracting.