This broke open a financing model that changes everything: Pay-As-You-Go .

Chapter 3: Turning Products Into Services: The PAYG Breakthrough

This is the unlock. This is the thing that makes everything else possible.

Here’s the model:

1. A company (Sun King, SunCulture) installs a solar system in your home




2. You pay ~$100 down




3. Then $40-65/month over 24-30

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